Insular Life will be turning 103 on November 25, 2013. As part of their anniversary celebration, there shall be a Christmas light-up ceremony of their buildings in Alabang, Makati and Cebu.
Symbolically spreading the feeling of “magandang araw” or “good vibes”– Insular’s brand promise— this partnership in Instagram will be a countdown to Insular Life’s Christmas light-up ceremony.
Christmas inspires an overflow of positive emotions particularly among Filipinos. More than that warm, fuzzy feeling we hope to evoke, the light-up is also Insular Life’s way of saying thank you to the community by affirming the Filipino spirit’s unshakeable capacity to hope and to shine on despite adversities.
- Follow Insular Life on Facebook and Twitter.
- Instagram’ers should have a public profile account.
- Instagram’ers should sign-up in @IGersManila’s Circle of Snapshooters #iCoss.
- @IGersManila shall post a daily theme for #InsularLightUp in Instagram.
- Instagram’ers can upload their entries related to the theme with the following hashtags: #InsularLightUp with @InsularEagle #9pmhabit #IGersManila #IGersPhilippines.
- Entries should be posted on Instagram from 9:00pm (PHT) and until 11:00Pm (PHT) only on each day of the challenge.
- #PhotoPick shall receive a special gift courtesy of Insular Life.
- IGersManila and Insular Life reserve the right to modify the mechanics as needed.
Questions? Follow and tag @IGersManila #TheMods on Instagram: @cclozano @edcalaycay @ipetim @pinkipop27. Keep the good vibes rolling!